A rewarding benefit of being a professional triathlete is using your influence to help the charities that mean the most to you. Many people make a difference everyday for the charities they believe in but it helps the process if you have a public forum to get the message out. Professional triathletes are very giving in this regard as evidence by the numerous initiatives they support.
Meredith Kessler is on the board of the Challenged Athletes Foundation Bay Area Cycle Challenge at VeloSF. It is a wonderful and inspiring event held every year in February. The attached advertisement is an example of a clean promotion to showcase the event and the worthy cause it supports.